Why Content Marketing in today's world is the golden key to success?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
It is often used by businesses in order to:
Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility
Engage an online community of users
Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer.
A strong content marketing strategy includes a variety of content types, so as individual pieces begin to take shape.
What are the content types of a strong marketing strategy?
Distill your content marketing strategy into your blog schedule/strategy. The company blog can and should be used to cross-promote other content, which will help keep posts on a consistent schedule. If you don't have a marketing team member who is familiar with SEO, this is one area where you might want to consult a professional.
EBook content should follow some sort of narrative structure and include a lot of good, visual design. The goal of an eBook is to educate (rather than entertain), but make sure to keep the language conversational if that is consistent with your brand and personas.
Some popular self publishing an ebook
CreateSpace for print books (free)Barnes and Noble
ACX for audiobooks
Kindle direct publishing (KDP)
Rakuten Kobo Publishing
Workbooks and Templates
A great way to keep your brand in front of buyers, while also being really helpful. These resources should be designed for print and made as interactive and practical as possible.
White-papers and Reports
These are similar to an ebook in that they are primarily educational materials, but white-papers and reports are generally less graphically designed and use language that is a little more professional. They can also create opportunities to partner with other organisations.
The Institute for Credentialing Excellence based in Washington.
InformeDesign (Available to publish at a fee)
Institute for Continuous Improvement in Public Services
Specific events and conferences that are industry-focused (e.g., Healthcare Information and Management Society | HIMSS)
The name says it all: just give readers info and graphics. Use as little text as possible for the former, and let the latter tell the story. If you don't have a killer graphics artist in-house, this is one for which you might want to work with a professional.
Slide decks are a great format for breaking down complex ideas into simple steps or bite-sized pieces. Keep the slides simple: minimal text in one font throughout, and use big images & graphics.
Popular mentions are
Envato Elements (Templates and designs)
Slide Monster (Templates)
Slidegee k (Templates)
The trick to effectively using video as part of a content strategy is keeping it as timeless as possible. Otherwise, you risk wasting resources (time and money) updating videos every year. High-quality video content can also be used to expose your brand to YouTube's large and active audience.
Build case studies with real numbers and complete stories. This will help keep the content focused on the value and results, not the brand.
Now Before Parting,
This visual data will make it simpler for you to have a clear insight into Content Marketing...
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