Riya garg

Everything You Need To Know About Search Engine Optimization

Search Engine Optimization or SEO is commonly known as is something worth mentioning. The technology is today miles away from what it was once and hence could not be ignored at all costs. 

The aim of organized information has come a long way, and today search engines are all about experience and product or service discovery. 

However, the journey of the SEO was not as rosy as depicted. Hundreds of modifications are brought every year, and as time passed, a major update was announced. 

This allowed marketers to speculate and experiment to get the best practices. 


However, that's a topic for another day. Today we will discuss the journey of SEO since its inception and the pros and cons of the industry. 

So without wasting much time, let us dive into this. 

History of Search Engine as You Know Today

The Google that we know today was bare-bones way back in the early 2000s as we know today. 

The parameters based on which content is judged today were mostly likely unheard back then and hence could not be ignored at all costs. 

So without wasting much time, here is every major event or upgrade since its inception. 

The early 2000s: The first major step taken by Google during its initial days is de-legitimizing black hat practices. 

Actions such as keyword stuffing and questionable link-building practices were the first to be penalized and hence could not be ignored at all costs. 

Google tends providing value to its users, and hence this bold move was welcomed with applause by the entire marketing community of that time. 

The mid to late 2000s: Google uplifts the entire game and now includes news, videos, and other sources in its ranking pages. Furthermore, Google reveals Google Suggest that offered related phases to be shown along with the search results. 

On the other hand, Microsoft launches Bing to compete with Google.

The early 2010s: This was for the first time when Google openly discussed its SEO practices and content emerges as king. The focus shifts to user-focused content, while the gap between user-generated high-quality content and the user believed high-quality content narrows down. On the other hand, localization gets a major boost as the rising number of zero-click searches expands. 

From the mid-2000s till Today: Search engine explodes with Google demoting content that is not mobile-friendly. Youtube becomes the second largest search engine after Google itself, and voice is the future. 

Now that we have gained a brief idea about Google and its search engine capabilities, it is time to explore the advantages of search engine optimization. 

Advantages of Search Engine Optimization (SEO)


When it comes to flaunting your online presence organically, SEO or search engine optimization nails it all. Some of the key aspects of SEO that businesses can leverage are as following:

  • High ROI
  • Expansion in Business Circle
  • Long-Lasting Results

Every aspect has a different story to play, but if done right, the entire process could turn out to be quite fruitful. 

Let us discuss each point in brief.

Advantage #1: High ROI

One of the very intriguing factors about SEO is high ROI or return on investment. A study conducted revealed many exciting facts about Google. Google was named as the single most source for the highest website visit. This was far from the visits social media websites offered. 

But the question arises, why did this happen? The answer is simple. The people using Google are searching for one or the other thing. When searching for a product or a service, you are expected to buy something, and only those websites and items are shown that could impact your growth positively, as suggested by SEO Expert.

Advantage #2: Expanding Your Reach

A lot many business owners believe in the power of word of mouth. While this is still a critical aspect of getting your business reach where your current clients are, SEO or search engine optimization beats it up even at a rudimentary level. 

Search engine optimization opens up your reach in multiple layers and could not be ignored at all costs. This exposes you and your business to a large interconnected network that turns out to be your potential client. 

Advantage #3: Lasting Results

One of the biggest strengths of SEO is that you continue to see growth long after services have been done. This is similar to striving on residues long after things have been finished. 

For instance, let's consider PPC. PPC or pay-per-click are paid advertisements that appear on the search results. Generating leads from this is a piece of cake and hence could not be ignored at all costs. All you need is to load sufficient funds in the tank and let the leads come their way.

However, the results of PPC are short-lived. The stream of leads dries up as soon as the funds' end. 

However, that's not the case in SEO. The stream of leads continues to pile up even after the funds dry up. Hence, it is wise to keep the website invested in SEO, as the SEO expert claim.

While a chunk could be devoted to the website's maintenance, the rest can be used for SEO needs.

Concluding Remarks

While SEO continues to expand its horizon, it is imperative to invest in it. The industry is growing fast and sound, and hence it makes much better sense to remain invested in it than ever before. 

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