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5 Infographic Sharing Tactics That Will Boost Your Engagement

Infographics are one of the most engaging content types around, but it can be hard to get the word out about them. The following five infographic sharing tactics will help you boost engagement with your audience and drive more traffic to your site or landing page. Start using these tips now, and you’ll be seeing results in no time!


1) Before You Post


The goal of infographics is to engage and inform your target audience. To put it simply, if you want people to share your infographic, it has to be cool. Follow these steps before you post anything on social media, and you’ll be well on your way to getting more shares and increasing engagement. 1. Create an infographic that deserves sharing: This implies that you want to place the right item or content before another person's crowd. One can't just expect people to go out of their way for an infographic; instead, think about how your piece can add value for them and make their lives easier (and thus encourage them to share). What will happen when they use your infographic? What are they missing out on if they don't use it? 2. Share it with a small group first: Don't start promoting your work until you've shared it with a small group first. You need to get some initial feedback from people who aren't already invested in what you're doing. Let them know why they should care about what you're creating, and see if there are any holes in your thinking or any other improvements that could be made before pushing forward with additional promotion efforts. 3.


2) Add Visual Value with an Image


An infographic deserves a picture. To help ensure that your infographic reaches as many readers as possible, upload a visually-appealing image that gives viewers a sense of what’s to come in your post. This will not only help it stand out from other posts and boost its search ranking, but it will also improve its performance on social media platforms like Facebook and Pinterest. Use Canva or another free online tool to create an eye-catching image for your infographic. You can even embed your infographic directly into your Facebook cover photo! If you don’t have access to design software, there are plenty of places where you can find ready-made images—try a Google Image Search with keywords related to your content topic. There are even paid tools available if you need more options. Make Your INFOGRAPHIC SUBMISSION Reality.


3) Use the Right Title


Choosing a catchy title is one of the most important things when sharing any piece of content on social media. Our brain immediately places value on something based on its title, so we often click on articles and posts that sound promising. For instance, people are more likely to click through to an infographic if it has a compelling title like 101 Careers with High Salaries in 2017 than if it just says List of Top Jobs for 2017—even though both are essentially equal. In addition to sounding good, titles should also accurately describe what you’re sharing. As soon as your reader clicks on your post or sees your tweet they should know exactly what they’re going to get. This makes it easier for them to decide whether or not they want to read further (or watch a video). In general, longer titles tend to perform better than short ones because they give readers more information upfront and make them feel like they’re getting their money’s worth before clicking. If you can include a number in your title it will help entice readers even more: 10 Ways to Make Money Online was shared 1 million times last year, but 10 Ways to Make Money Online was shared only 300,000 times. If possible try to use numbers whenever possible!


4) Where to Share it?


Where you choose to share your infographic is going to depend on your goals and who you want to reach. If you want a wide audience, then uploading it to an infographic sharing site like Visual.ly is a great option, as well as posting it on social media platforms like Facebook and Twitter. You can also optimize for specific influencers by reaching out to them directly; just be sure that you’re taking into account their preferences and interests when choosing where you place your infographic. For example, if they have a preference for infographics about technology or business, but not pets or fashion, don’t expect to see much engagement from them. It may take some time before you see results from these efforts—infographics tend to perform better over time than they do immediately after being published—but if you continue to update and promote your infographic throughout its lifespan, it will remain relevant longer and increase in popularity with each passing year. The more exposure you get, whether through increased traffic or word-of-mouth recommendations, the more likely people are to view your infographic in full and convert it into leads.

It’s important to understand that there isn't a one size fits all approach when it comes to sharing infographics online. Each platform has its own strengths and weaknesses, so consider your target demographic when deciding where to post your content.


5) The Final Step


The infographic deserves to be shared on a specific channel; make sure that you know how to access that channel and its key players. If you share your infographic on Facebook, for example, look into what each group is interested in. Who are their influencers? What types of posts do they enjoy reading? Once you get a feel for these things, you can tailor your infographic to suit them. Don’t just assume that an infographic will be well-received based on its topic alone—you need to put effort into making it interesting and relevant. Make sure that your infographic includes links back to your website or other content so readers can learn more about you or any products or services you offer. Finally, remember that infographics are visual media: make sure your design is eye-catching and easy to read. Colorful charts, graphs, and icons help draw people in but avoid going overboard with flashy graphics. There’s nothing wrong with white space as long as it helps frame your infographic better. As always, experiment with different elements until you find something that works!

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