Haven't you heard of digital marketing yet? then, my friend, you are definitely far behind the curve. But don't worry we have got you covered. Hang on to us to dive into the world of digital marketing and give your business a head start.
With nearly 3 billion people online worldwide, it's just a current landscape that all the current marketing strategies have shifted digitally. Even in 2014, a study conducted by salesforce found that 67% of marketers attributed an increase in sales due to their digital strategy, while 64% reported higher engagement rates and 61% experienced increased ROI.
So, with such a sweet outcome, why fall behind?
Now the question arises. What indeed is a digital strategy?
A digital strategy is nothing but a way to provide the framework your company needs to make the best-suited decisions for strategy development and it's implementation digitally.
Here are a few steps for getting started with digital marketing strategies.
DETERMINING YOUR CUSTOMER'S NEED
The very foundation of digital marketing lies on the principle of what indeed your customer wants. Being more specific towards your product can help you a lot along with irreverent prospects. To define your customer's need you
need to keep in mind-
* Analyze your customer's profile.
* Evaluate not only current but also future customer preferences.
* Define Customer channel preferences.
UNDERSTANDING YOUR CUSTOMER'S DESIRES
You might wonder that understanding what your customer wants might solve the problem. But this time try to walk in their shoes. The easiest way to do this is-
* Try to understand your customer's real reason for dissatisfaction.
* Having a feedback option to go to the root of the problem.
* How the problem could be solved?
DETERMINING THE TURNOVER
Most of the time, one the major failure of digital marketing is the, you could not comprehend with what margin you want to launch your product, as a result, you end up having a messed up business plan. So try to understand what is your customer's requirement and launch a product within such a margin which your competitors can't manage to do. Now hold on, I am not saying you to start your business with a great loss but keep also that in mind, not to greedy as you are here not to do business for a few years, but rather than that, you want to build an empire which would at least last for decades.
Now before leaving my friend, a little piece of advice,