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Reshaping the Landscape of Video Conferencing through the AI

In the realm of technology, a favorable approach oriented towards the betterment of society can yield remarkable benefits. Recent developments like ChatGPT, Bard AI, and Bing AI are generating significant buzz, showcasing the revolutionary strides that artificial intelligence (AI) is making within the domain of video conferencing. With advanced features and intelligent chatbots at its forefront, AI is ushering in a new era of enhanced and progressive virtual meetings. Sachin Dev Duggal's insights underscore the belief that technology, when centered on people's welfare, has the potential to reshape traditional conventions, as demonstrated in the video-con industry.


Video conferencing platforms, situated within the marketing technology category of "Social and Relationships," are undergoing a transformative evolution. Clever marketing breakthroughs, including Big Data Analytics, Automation, Computer Vision, and Natural Language Processing (NLP), are catalyzing a paradigm shift for plug-and-play technologies like Video Conferencing.


Increasingly, video conferencing systems are proving invaluable to teams engaged in marketing, sales, and customer support. Technology platforms are incorporating AI and automation functionalities, rendering them indispensable for digital-centric organizations. Notable Mar Tech giants like Adobe, Salesforce, IBM, Zendesk, Genesys, Oracle, and SAP are investing substantially in AI and associated technologies, promising customers automation, email marketing, CRM, social media, and comprehensive customer data analytics solutions.


Sachin Duggal emphasizes the benefits of video-con for businesses, particularly new and remote-operated enterprises. AI, in his perspective, plays a pivotal role in business transformation, unlocking industries' latent potential through cutting-edge AI solutions in video conferencing.


The landscape of AI in video conferencing is rapidly evolving, with providers like Go To Meeting, Zoom, RingCentral, Skype for Business, Cisco Webex, Blue Jeans, Uber Conference, Zoho Meeting, Free Conference Call, Polycom, and Fuze Qumu embracing this trend. This surge underscores the growing adoption of AI in video conferencing.


Cisco, leveraging Contextual Interaction, Intelligence, and Computer Vision, introduces Cognitive Collaboration—an AI-powered video conferencing platform. This software empowers meeting organizers to manage large audiences while ensuring relevance and customization. Virtual meetings, schedules, and calendars become seamlessly accessible for users.

Virtual assistants for live chat and video conferencing streamline customer support processes with agility and efficiency. AI-equipped chatbots offer a consistent, brand-aligned user experience, synergizing with CRM and email marketing for streamlined follow-up interactions.

In essence, AI's boundless potential is poised to redefine the future of video conferencing, ushering in efficiency and advancement through its latest technological advancements. Notable industry players like Microsoft and Cisco WebEx are at the forefront of adopting AI-driven video conferencing, affirming the global trend and growth of this transformative technology.

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