After Google Penguin attacked and crushed the bad Link Building strategies that were carried out through free directories, article publishing pages, bookmarking, etc. Guest Blogging has become the new reef to work natural links.
Why Guest Blogging?
Publishing as a guest author on a blog with a theme similar to our page and integrating a link to our website in the said article makes incoming links very natural, from media similar to ours and in a context chosen by us.
It is effective because it is natural.
But Guest Blogging also has unnaturalizes.
And it is that Google knows that this technique is being used to position artificially and that we already know, it does not like it. It is putting its efforts into the detection of these types of links to downplay them in terms of SEO Positioning, and in the most flagrant cases to penalize directly. Surely a new Google Penguin will arrive with this objective this year, but ...
How can we make a Guest Blogging strategy that is natural?
Ending detectable routines:
- Links at the end of the content are not, because it is a link symbol by authorship, and if it is repeated frequently in the Link Building strategy, we have a clear Guest Blogging pattern. Better integrated with the text of the post.
- A single link is suspicious because if we are linked from 100 posts on other blogs where they only link us, we have another pattern detectable by Google. It is more natural to integrate into the same post a link to us and another link to a reference website in the sector or with authority on the subject.
- Keywords that reveal near the link: sponsored, advertising, sponsored space, etc.
- In addition, the context is important, posts with more than 300 - 400 words, that include images and/or video, etc.
In addition to the form, the medium is essential, focusing only on blogs that:
- They are closely related to our theme.
- Update your content frequently.
- Having a social community behind, the best value indicator for a website.
- Be careful with your content, do not have a large number of guest posts as they can become (or already be) sponsored posts farms.
SEO professionals must now change their old habits and become increasingly obsessed with naturalness.
Google VS Guest Blogging, get it right for SEO
After Google Penguin attacked and crushed the bad Link Building strategies that were carried out through free directories, article publishing pages, bookmarking, etc. Guest Blogging has become the new reef to work natural links.
Why Guest Blogging?
Publishing as a guest author on a blog with a theme similar to our page and integrating a link to our website in the said article makes incoming links very natural, from media similar to ours and in a context chosen by us.
It is effective because it is natural.
But Guest Blogging also has unnaturalizes.
And it is that Google knows that this technique is being used to position artificially and that we already know, it does not like it. It is putting its efforts into the detection of these types of links to downplay them in terms of SEO Positioning, and in the most flagrant cases to penalize directly. Surely a new Google Penguin will arrive with this objective this year, but ...
How can we make a Guest Blogging strategy that is natural?
Ending detectable routines:
In addition to the form, the medium is essential, focusing only on blogs that:
SEO professionals must now change their old habits and become increasingly obsessed with naturalness.
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