In this crowded business world where every business is striving hard to get prospects’ attention, gaining user engagement is a challenge. Establishing a strong relationship with your customers can help your brand stay ahead of the curve. From creating engaging blog posts, social media posts, and targeted paid marketing campaigns, marketers put their best efforts into building a relationship with their customers.
Creating a human connection is critically important to create a positive and trustworthy image of your brand. This is why more and more marketers are trying hard to interact with their prospects by focusing on every aspect of their website – from copy to primary visuals. Many businesses are building websites that deliver a great user experience and satisfy the needs of the customers.
Adding a human touch to your website can encourage customers to connect with your brand, engage with your content and make a purchase decision. Let’s explore some interesting ways to humanize your website and keep visitors engaged with your design and content
1. Customer Testimonials
2. Add an Explainer Video
3. Create “Meet the Team Page”
4. Build a Strong Community
5. Go Live on Social Media
1. Customer Testimonials
Believe it or not, the sole reason for your brand’s existence is to solve customers’ pain points. If your product, service or mobile app is successfully resolving customers’ problems and satisfying their needs, highlight it on your website. Highlighting your customers on your website is a great strategy to convince your potential customers to engage with your brand.
When you show that people who buy your products or services are satisfied with the quality of product and customer service, you are attracting potential customers to try your product. Share the story of the customer and describe how he/she has successfully achieved the goal. Creating a video testimonial is an effective strategy to make a human connection with your potential customers. It acts as a recommendation that builds trust and confidence in your brand.
Showcasing customer testimonials on your website is a great way to humanize your brand and show the target audience that you have a strong base of loyal customers.
2. Add an Explainer Video
Creating an aesthetically pleasing website with multiple landing pages isn’t enough. You need to add a human touch to your website to make it engaging and share your important message. Creating an explainer video is the best way to give your target audience a deeper insight into what your brand is all about.
In fact, an explainer video gives your brand a human face and establishes an emotional connection with your audience. It is an engaging way to educate your audience about your product or service and better understand how your product works. Incorporating an explainer video on your website home page creates brand awareness and convinces them to try your product. Furthermore, the explainer video gives you a great opportunity to tell your prospects why they should choose your brand and what are your unique selling points.
3. Create “Meet the Team Page”
People don’t trust brands or ads, they trust people. Showcasing the actual team behind your brand on your company’s website will build an emotional connection to the visitors. It will make your website more humanized and increase trust and engagement among your potential customers. Create a “Meet the team page” to represent your entire team, post pictures of your team members and introduce them by adding a witty bio.
Adding pictures of your team to your website will give life to your company website as it allows them to understand the company culture and motivate them to contact your company. It makes them believe that they are reaching out to real people who are ready to help. You should add team photos on your website to generate maximum user engagement and add an extra personality to your brand.
4. Build a Strong Community
Building a community is one of the most effective marketing tools that can help you reach the target demographic and represent your brand more authentically. Having a community allows people to share their own ideas with like-minded people with similar interests and experiences. So, give your target audience a place to share their ideas by creating a community website page. It allows members of the community to share images, videos, stories and anything related to your product or service with other members.
Building a brand community will motivate other people to try your products and give a better understanding of your products or services. Furthermore, it will help you build a strong base of loyal customers who are ready to share their valuable feedback on interactive forums.
5. Go Live on Social Media
With the advent of live streaming features, many brands are observing a higher engagement and conversion rate. It is because live videos are an amazing way to connect with your target audience and allow them to interact with your brand in real-time. Live videos can be used to humanize your brand and show the authentic side of your brand.
For instance, if you are a web design company, you can share useful tips, tools, technologies and tutorials to show your audience that you are an industry expert and have in-depth technical knowledge. You can conduct a question-answer session and answer the question of your prospects. Similarly, you can explain the benefits of your product or anything that makes your brand look more credible.
To Sum, All Things Up
Humanizing your website design may seem a daunting task at first, but once you start implementing these strategies, you will definitely see a clear difference in customer engagement and retention rate. Today’s customers want to be treated like a friend and want to interact with only human companies that respond to customers in a humane way. So, show the human side of your brand, engage with users and tell the audience that you are not a product, you are a human.
How to Humanize Your Website User Experience?
In this crowded business world where every business is striving hard to get prospects’ attention, gaining user engagement is a challenge. Establishing a strong relationship with your customers can help your brand stay ahead of the curve. From creating engaging blog posts, social media posts, and targeted paid marketing campaigns, marketers put their best efforts into building a relationship with their customers.
Creating a human connection is critically important to create a positive and trustworthy image of your brand. This is why more and more marketers are trying hard to interact with their prospects by focusing on every aspect of their website – from copy to primary visuals. Many businesses are building websites that deliver a great user experience and satisfy the needs of the customers.
Adding a human touch to your website can encourage customers to connect with your brand, engage with your content and make a purchase decision. Let’s explore some interesting ways to humanize your website and keep visitors engaged with your design and content
1. Customer Testimonials
2. Add an Explainer Video
3. Create “Meet the Team Page”
4. Build a Strong Community
5. Go Live on Social Media
1. Customer Testimonials
Believe it or not, the sole reason for your brand’s existence is to solve customers’ pain points. If your product, service or mobile app is successfully resolving customers’ problems and satisfying their needs, highlight it on your website. Highlighting your customers on your website is a great strategy to convince your potential customers to engage with your brand.
When you show that people who buy your products or services are satisfied with the quality of product and customer service, you are attracting potential customers to try your product. Share the story of the customer and describe how he/she has successfully achieved the goal. Creating a video testimonial is an effective strategy to make a human connection with your potential customers. It acts as a recommendation that builds trust and confidence in your brand.
Showcasing customer testimonials on your website is a great way to humanize your brand and show the target audience that you have a strong base of loyal customers.
2. Add an Explainer Video
Creating an aesthetically pleasing website with multiple landing pages isn’t enough. You need to add a human touch to your website to make it engaging and share your important message. Creating an explainer video is the best way to give your target audience a deeper insight into what your brand is all about.
In fact, an explainer video gives your brand a human face and establishes an emotional connection with your audience. It is an engaging way to educate your audience about your product or service and better understand how your product works. Incorporating an explainer video on your website home page creates brand awareness and convinces them to try your product. Furthermore, the explainer video gives you a great opportunity to tell your prospects why they should choose your brand and what are your unique selling points.
3. Create “Meet the Team Page”
People don’t trust brands or ads, they trust people. Showcasing the actual team behind your brand on your company’s website will build an emotional connection to the visitors. It will make your website more humanized and increase trust and engagement among your potential customers. Create a “Meet the team page” to represent your entire team, post pictures of your team members and introduce them by adding a witty bio.
Adding pictures of your team to your website will give life to your company website as it allows them to understand the company culture and motivate them to contact your company. It makes them believe that they are reaching out to real people who are ready to help. You should add team photos on your website to generate maximum user engagement and add an extra personality to your brand.
4. Build a Strong Community
Building a community is one of the most effective marketing tools that can help you reach the target demographic and represent your brand more authentically. Having a community allows people to share their own ideas with like-minded people with similar interests and experiences. So, give your target audience a place to share their ideas by creating a community website page. It allows members of the community to share images, videos, stories and anything related to your product or service with other members.
Building a brand community will motivate other people to try your products and give a better understanding of your products or services. Furthermore, it will help you build a strong base of loyal customers who are ready to share their valuable feedback on interactive forums.
5. Go Live on Social Media
With the advent of live streaming features, many brands are observing a higher engagement and conversion rate. It is because live videos are an amazing way to connect with your target audience and allow them to interact with your brand in real-time. Live videos can be used to humanize your brand and show the authentic side of your brand.
For instance, if you are a web design company, you can share useful tips, tools, technologies and tutorials to show your audience that you are an industry expert and have in-depth technical knowledge. You can conduct a question-answer session and answer the question of your prospects. Similarly, you can explain the benefits of your product or anything that makes your brand look more credible.
To Sum, All Things Up
Humanizing your website design may seem a daunting task at first, but once you start implementing these strategies, you will definitely see a clear difference in customer engagement and retention rate. Today’s customers want to be treated like a friend and want to interact with only human companies that respond to customers in a humane way. So, show the human side of your brand, engage with users and tell the audience that you are not a product, you are a human.
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